It just goes to show you that no matter where you turn there are RFID Tags. Millions of people watched the Daytona 500 and seen Jimmie Johnsons #48 car circle the track a few hundred times but they were not seeing were Jimmie Johnson RFID tags. It seems that Goodyear is using them to track stuff inside the tire maybe for possible wear I don’t know. Very interesting stuff indeed. You can read more here RFID tags embedded in Daytona 500 tires